1. THE INNOCENT
MOTTO: free to be you and me
CORE DESIRE: to get to paradise
GOAL: to be happy
GREATEST FEAR: to be punished for doing something bad or wrong
STRATEGY: to do things right
WEAKNESS: boring for all their naive innocence
TALENT: faith and optimism
ALSO KNOWN AS: Utopian, traditionalist, naive, mystic, saint, romantic, dreamer
2. THE ORPHAN/REGULAR GUY OR GAL
MOTTO: all men and women are created equal
CORE DESIRE: connecting with others
GOAL: to belong
GREATEST FEAR: to be left out or to stand out from the crowd
STRATEGY: develop ordinary solid virtues, be down to earth, the common touch
WEAKNESS: losing one’s own self in an effort to blend in or for the sake of superficial relationships
TALENT: realism, empathy, lack of pretense
ALSO KNOWN AS: the good old boy, every-man the person next door, the realist, the working stiff, the solid citizen, the good neighbor, the silent majority
3. THE HERO
MOTTO: where there’s a will, there’s a way
CORE DESIRE: to prove one’s worth through courageous acts
GOAL: expert mastery in a way that improves the world
GREATEST FEAR: weakness, vulnerability, being a “chicken”
STRATEGY: to be as strong and competent as possible
WEAKNESS: arrogance, always needing another battle to fight
TALENT: competence and courage
ALSO KNOWN AS: the warrior, crusader, rescuer, superhero, the soldier, dragon slayer, the winner and the team player
4. THE CAREGIVER
MOTTO: love your neighbor as yourself
CORE DEISRE: to protect and care for others
GOAL: to help others
GREATEST FEAR: selfishness and ingratitude
STRATEGY: doing things for others
WEAKNESS: martyrdom and being exploited
TALENT: compassion, generosity
ALSO KNOWN AS: the saint, altruist, parent, helper, supporter
5. THE EXPLORER
MOTTO: don’t fence me in
CORE DESIRE: the freedom to find out who you are through exploring the world
GOAL: to experience a better, more authentic, more fulfilling life
BIGGEST FEAR: getting trapped, conformity, and inner emptiness
STRATEGY: journey, seeking out and experiencing new things, escape from boredom
WEAKNESS: aimless wandering, becoming a misfit
TALENT: autonomy, ambition, being true to one’s soul
ALSO KNOWN AS: the seeker, iconoclast, wanderer, individualist, pilgrim
6. THE REBEL
MOTTO: Rules are made to be broken
CORE DESIRE: revenge or revolution
GOAL: to overturn what isn’t working
GREATEST FEAR: to be powerless or ineffectual
STRATEGY: disrupt, destroy, or shock
WEAKNESS: crossing over to the dark side, crime
TALENT: outrageousness, radical freedom
ALSO KNOWN AS: the rebel, revolutionary, wild man, the misfit, or iconoclast
7. THE LOVER
MOTTO: you’re the only one
CORE DESIRE: intimacy and experience
GOAL: being in a relationship with the people, work and surroundings they love
GREATEST FEAR: being alone, a wallflower, unwanted, unloved
STRATEGY: to become more and more physically and emotionally attractive
WEAKNESS: outward-directed desire to please others at risk of losing own identity
TALENT: passion, gratitude, appreciation, and commitment
ALSO KNOWN AS: the partner, friend, intimate, enthusiast, sensualist, spouse, team-builder
8. THE CREATOR
MOTTO: if you can imagine it, it can be done
CORE DESIRE: to create things of enduring value
GOAL: to realize a vision
GREATEST FEAR: mediocre vision or execution
STRATEGY: develop artistic control and skill
TASK: to create culture, express own vision
WEAKNESS: perfectionism, bad solutions
TALENT: creativity and imagination
ALSO KNOWN AS: the artist, inventor, innovator, musician, writer or dreamer
9. THE JESTER
MOTTO: you only live once
CORE DESIRE: to live in the moment with full enjoyment
GOAL: to have a great time and lighten up the world
GREATEST FEAR: being bored or boring others
STRATEGY: play, make jokes, be funny
WEAKNESS: frivolity, wasting time
TALENT: joy
ALSO KNOWN AS: the fool, trickster, joker, practical joker or comedian
10. THE SAGE
MOTTO: the truth will set you free
CORE DESIRE: to find the truth.
GOAL: to use intelligence and analysis to understand the world.
BIGGEST FEAR: being duped, misled—or ignorance.
STRATEGY: seeking out information and knowledge; self-reflection and understanding thought processes.
WEAKNESS: can study details forever and never act.
TALENT: wisdom, intelligence.
ALSO KNOWN AS: the expert, scholar, detective, advisor, thinker, philosopher, academic, researcher, thinker, planner, professional, mentor, teacher, contemplative
11. THE MAGICIAN
MOTTO: i make things happen
CORE DESIRE: understanding the fundamental laws of the universe
GOAL: to make dreams come true
GREATEST FEAR: unintended negative consequences
STRATEGY: develop a vision and live by it
WEAKNESS: becoming manipulative
TALENT: finding win-win solutions
ALSO KNOWN AS: the visionary, catalyst, inventor, charismatic leader, shaman, healer, medicine man
12. THE RULER
MOTTO: power isn’t everything, it’s the only thing.
CORE DESIRE: control
GOAL: create a prosperous, successful family or community
STRATEGY: exercise power
GREATEST FEAR: chaos, being overthrown
WEAKNESS: being authoritarian, unable to delegate
TALENT: responsibility, leadership
ALSO KNOWN AS: the boss, leader, aristocrat, king, queen, politician, role model, manager or administrator